Toyota Boshoku joins Automotive Interior Expo 2019!
Our booth concept - ‘From basic posture experience to comfort development resulting in a comfortable seat’- reflected company's latest technological highlights and core component devices. We displayed an exquisitely finished door trim for the Lexus LS Series, which highlights Toyota Boshoku's expertise in Japanese craftsmanship, with ornamental cut glass and hand-folded satin detailing. The door trim also features the company’s innovative, lightweight Kenaf natural-fiber base material.
Future innovations for automotive seating with excellent ride comfort were also the main topic of our technical presentation given during the EXPO by Dr Klaus Philipp, manager for advanced development at Toyota Boshoku’s Prototype and Technology Center.
Toyota Boshoku stand enjoyed a great popularity, visitors and guests could check our high quality seats and interior products presenting company's future development direction. Thanks to that, we were able to collect various data for seat posture evaluation in EU region.
Automotive Interiors Expo Europe exhibitors represent the A-Z of car interiors, with their products being found in vehicles from the car manufacturers from all around the world.